To create a quality and sustainable media sector for regional Australia within three years.
Local journalism, locally owned, locally controlled.
Within three years, more than 100 local government areas will get their newspaper back.
The ground-breaking Local Journalism Initiative will deliver measurable social, economic, political and cultural benefits for 175+ regional communities no longer served by any significant media outlet. In 2021, we will establish a path for growth in Australia’s media deserts. This initiative will create 450 – 500 local journalism jobs, plus allied roles in sales, marketing and technology. An additional 50,000 local news articles will be published every week, providing vital community information, a platform for debate, scrutiny of government and the courts and celebrating achievement by local people in sport, education, business, arts and community projects. The history of these communities will be recorded once again.
Restore and create media outlets in more than 100 regional communities who now have no voice.
Create at least 450 local media jobs in regional Australia
Generate more than 5,000 local stories on local people and events every week.
Why it matters to all of us
Strong local media fosters a sense of cohesion and pride. It helps power commerce, sets local agendas and keeps elected representatives honest. Without media shining a light in dark places, democracy is weakened, giving rise to malpractice and in the worst cases, corruption. Public interest journalism plays a vital role in all our lives. Local news and information are an anchor for a regional town or rural community, an everyday reminder of our dependency on each other. Who could imagine a country town without its vibrant sporting clubs, social groups and business and cultural organisations? What would regional Australia become without the ability to share knowledge, celebrate success and the desire and means to look out for each other by publicising causes and raising funds? In hard times, like droughts and bushfires, where would the bush be without the means to tell stories of hardship, resilience and caring? All this can be lost without a vibrant media outlet because good local journalism is about telling people’s stories. Those stories can only be told by journalists who live and work in their community, not by those in a central capital city hundreds of kilometres away. The Public Interest Journalism Initiative maps the decline of regional and community media. Closures far outweigh the emergence of new mastheads.
Public Interest Journalism Initiative
The Australian Newsroom Mapping Project
Under NewsFarm’s principals, there will be a demonstrable commitment to constructive journalism - stories that highlight solutions positive change and achievement.
A new approach and
how it works
The story of Regional Australia needs to be told well … authentically.
We are local first. Local reporters and contributors will
NewsFarm will then help raise the voice of all regional Australians through special journalism projects that augment - not replace - that local story.
A new approach and how it works
There are many facets to successful local journalism. In addition to the output of a local newsroom and its coverage of courts, councils, crime and commerce, there is also the need to provide for community-created content.
This includes club news, sporting results, events information and, of course, the important Letters to the Editor.
Local media – whether it’s a printed product, website or app – is enriched by wedding and baby photos, sporting heroes, business success stories and lives remembered in obituaries.
For our community and for Regional Australia
NewsFarm enables all content – the work of dedicated local reporters and enthusiastic community scribes. But it also adds another layer of depth. It provides for a targeted feed of regional, national and international news – content that is relevant to that community, such as agribusiness, mining or tourism news and data.
For too long, journalism has encouraged adversarial and negative coverage of issues in regional Australia.
Under NewsFarm’s principles, there will be a demonstrable commitment to constructive journalism – stories that highlight solutions, positive change and achievement.
NewsFarm is the vital support engine and
multi-faceted central resource to provide a lifeline
to independent publishers and start-ups.
There is strength in unity and NewsFarm will
give operators confidence and a steady hand.
One of the greatest enemies to a small independent business operator is time. So much to do
and so much to think about. NewsFarm support gives back valuable time but taking away
guesswork; providing proven solutions; and inspiring ideas that have worked in other markets.
We do not wish to teach our partners “to suck eggs”, we simply aim to provide valuable
headspace by eliminating noise and allowing them to focus on their community.
Key support features:
Editorial, commercial and marketing strategies
Full operational playbook