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To create a quality and sustainable media sector for regional Australia within three years.

Local journalism, locally owned, locally controlled. 

Our mission: 


Within three years, more than 100 local government areas will get their newspaper back. 

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Our ambition

The ground-breaking Local Journalism Initiative will deliver measurable social, economic, political and cultural benefits for 175+ regional communities no longer served by any significant media outlet. In 2021, we will establish a path for growth in Australia’s media deserts. This initiative will create 450 – 500 local journalism jobs, plus allied roles in sales, marketing and technology. An additional 50,000 local news articles will be published every week, providing vital community information, a platform for debate, scrutiny of government and the courts and celebrating achievement by local people in sport, education, business, arts and community projects. The history of these communities will be recorded once again.


Restore and create media outlets in more than 100 regional communities who now have no voice.



Create at least 450 local media jobs in regional Australia


Generate more than 5,000 local stories on local people and events every week.


Why it matters to all of us

Strong local media fosters a sense of cohesion and pride. It helps power commerce, sets local agendas and keeps elected representatives honest. Without media shining a light in dark places, democracy is weakened, giving rise to malpractice and in the worst cases, corruption. Public interest journalism plays a vital role in all our lives. Local news and information are an anchor for a regional town or rural community, an everyday reminder of our dependency on each other. Who could imagine a country town without its vibrant sporting clubs, social groups and business and cultural organisations? What would regional Australia become without the ability to share knowledge, celebrate success and the desire and means to look out for each other by publicising causes and raising funds? In hard times, like droughts and bushfires, where would the bush be without the means to tell stories of hardship, resilience and caring? All this can be lost without a vibrant media outlet because good local journalism is about telling people’s stories. Those stories can only be told by journalists who live and work in their community, not by those in a central capital city hundreds of kilometres away. The Public Interest Journalism Initiative maps the decline of regional and community media. Closures far outweigh the emergence of new mastheads. 

Public Interest Journalism Initiative

The Australian Newsroom Mapping Project

The Public Interest Journalism Initiative maps the decline of regional

and community media. Closures far outweigh the emergence of new mastheads. 


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Under NewsFarm’s principals, there will be a demonstrable commitment to constructive journalism - stories that highlight solutions positive change and achievement.

A new approach and

how it works

The story of Regional Australia needs to be told well … authentically. 


We are local first. Local reporters and contributors will

lead this.


NewsFarm will then help raise the voice of all regional Australians through special journalism projects that augment - not replace - that local story.

A new approach and how it works


There are many facets to successful local journalism. In addition to the output of a local newsroom and its coverage of courts, councils, crime and commerce, there is also the need to provide for community-created content. 

This includes club news, sporting results, events information and, of course, the important Letters to the Editor.  


Local media – whether it’s a printed product, website or app – is enriched by wedding and baby photos, sporting heroes, business success stories and lives remembered in obituaries.

For our community and for Regional Australia


NewsFarm enables all content – the work of dedicated local reporters and enthusiastic community scribes. But it also adds another layer of depth. It provides for a targeted feed of regional, national and international news – content that is relevant to that community, such as agribusiness, mining or tourism news and data. 


For too long, journalism has encouraged adversarial and negative coverage of issues in regional Australia.

Under NewsFarm’s principles, there will be a demonstrable commitment to constructive journalism – stories that highlight solutions, positive change and achievement. 

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Support where

it counts

NewsFarm is the vital support engine and

multi-faceted central resource to provide a lifeline

to independent publishers and start-ups.

There is strength in unity and NewsFarm will

give operators confidence and a steady hand.

One of the greatest enemies to a small independent business operator is time. So much to do

and so much to think about. NewsFarm support gives back valuable time but taking away

guesswork; providing proven solutions; and inspiring ideas that have worked in other markets.

We do not wish to teach our partners “to suck eggs”, we simply aim to provide valuable

headspace by eliminating noise and allowing them to focus on their community.

Key support features:

  • Technology solution

  • Website builds

  • Business plans

  • Editorial, commercial and marketing strategies

  • Contacts database

  • Full operational playbook

  • Professional education

  • Ideas Exchange

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Alan Oakley- Co Founder

In a career spanning five decades in Australia and the UK, Alan

edited newspapers including The Sydney Morning Herald, The

Sunday Age, the Herald Sun and Sunday Telegraph. He was

publisher and editor-in-chief of The Newcastle Herald and its

community titles. Before establishing his current business, Alan

spent 20 years with News Corp and was a leader in newsroom

transformation with a recent focus on the sustainability of its

regional mastheads.


Cheryl Newsom - Advertising

A long-time commercial radio sales leader in metro markets,

Cheryl is now managing director of Inxcess Pty Ltd, a company

she founded to consult for media in Australia and New Zealand.

She also launched three newspapers in the Central West of NSW

and a series for news media app in regional markets.


Tony Gillies - Co Founder

On July 31, 2020, Tony completed his 16-year tenure as editor in

chief of AAP, Australian nation news agency. But he has been

closely observing developments in regional journalism in recent

years. He previously served in the senior group editorial role at

Rural Press Limited, owner of 150 regional titles and some 50

agricultural publications. Having started his career on a country

newspaper the pragmatic Gillies knows how they work and what

they need.

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Neil Melloy - Editorial

Neil is a highly-experienced leader and manager, having

designed, led and implemented business strategy to meet the challenges of the rapidly-evolving media industry. He has

specialist knowledge of regional Australia and was Editorial

Director for News Corp's regional newspapers until 2020.


Nick Cummins - Brand Strategy

Nick is an Executive Creative Director with a passion for harnessing the power of creativity in business. He also has a passion for start-ups. After a career in advertising as an Art Director, Nick founded one of Australia’s first digital agencies, Sputnik Agency. Ten years later, he launched The Royals, a multi-award winning agency.

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Chris Gibbs - Technology

Chris is a highly respected leader in the digital

transformation industry. He used his skills in Sales Leadership, Product Development, Operations Management and Cloud and Software - As- A-Service Solutions in his roles as GM & SVP APJ -Acquia Inc 2018- 2021 and MD ANZ BMC Software -2015 -2018

The team Passionate and qualifies to get this done



Are you ready for your voice to be heard?

We want to hear from you.



NewsFarm Australia

PO Box 3077



T: + 61 414320 487


Get in touch

Thanks for submitting!

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    It's time to give

    Regional Australia back its voice

    Uniting and inspiring local communities